THE ‘WINNER TOY OF THE YEAR’ LABEL STANDS FOR GOOD TOYS
Good Toys are available at (online) toy specialty shops. Temu is NOT one of them.
What’s in it for you?
For winning, the cost in 2024 per item in each category (excluding the 3 additional categories) was €4750 and additionally for the Audience Prize €995 excluding VAT. What do you get in return?
THE PHYSICAL AWARD
- Prepare social media posts and tell everyone starting September 9 that you are a winner!
- Use the photos taken at the Toy Gala of you holding the award for social media and newsletters.
- Take your own photos of the award with your toy item.
- Celebrate it in-house. Buy a tasty cake to celebrate this success together. Winning is motivating for all employees.
THE TOY OF THE YEAR WINNERS LOGO
- Make stickers of this and place that on the packaging of your winning item. Consumers will recognize and value this winners logo.
- Use the winners logo in all your marketing communications. From signatures under your email messages to social media posts. Your toy item will remain a winner forever.
- Tell the whole world that your article won the Toy of the Year award. Write blog posts and newsletters about this. All the people in your company are your ambassadors. They can repost posts again.
WHAT WE DO FOR YOU
- Press release to national media, local media and influencers & bloggers. We recommend following up with local media yourself.
- Toys and Hobby (Speelgoed en Hobby) press release and an article in the magazine.
- All retailers will be notified. Where possible they place winners logos with the winning toy items in the Toy Books.
- Online at multiple retailers with their own Toy of the Year webpage.
- A special Lobbes Toy of the Year web page.
(Lobbes decides which article will be posted). - A special ToyChamp Toy of the Year web page. (ToyChamp determines which item is posted.)
- A special BOL.com Toy of the Year web page. (BOL.com determines which article is posted.)
- A special Intertoys Toy of the Year web page. (Intertoys determines which article is posted.)
- Distribution of your provided samples to selected influencers & bloggers
- The winning toys can be admired at our booth at the Spot on Retail fair, the Spellenspektakel and the Toy Festival.
- Link to Toy of the Year during Children’s Book Week in collaboration with CPNB.
- Link during the Design the Children’s Book Game competition to the voting page.
- Jury report and photos on the website of Speelgoed van het Jaar. You get your own product page where you can vote right away!
- Games: inclusion leaflet in package for specialty stores, distributed around September 9. This package includes swag for specialty stores.
- Possible shelf cards in stores.
- Part of our own social media campaigns. Last year, all of our posts had a reach of 65 million people.
With these promotions, we all strive together to sell more units per winning item, your ultimate goal. Winning the Toy of the Year award can be the perfect boost for your product!
Get involved and stand for Good Toys! This is for the benefit of all of us.
TOY OF THE YEAR IS
GUARANTEED GOOD TOYS
How does the Toy of the Year Election work?
- April 14 marks the start of registration for any toy company active in the Dutch toy market. The number of items with which to participate is unlimited.
- All information to participate can be found in the deelnemersreglement (the participant rules).
- In the first week of July, the professional jury will meet to test all the submitted toys.
- The finalists (expert jury winners) will be announced on September 9. This is when the public can vote.
- Voting is open until October 12, 2025.
- The Golden Audience winners will be announced during the 5th Dutch Toy Gala. The date for this will be announced in mid-March.
TOYS CAN BE DIVIDED INTO 17 CATEGORIES
- Games and puzzles. The games are divided into Children’s Games, Family Games up to 12 years, Family Games from 12 years, and Connoisseur Games.
- Outdoor toys, go-karts, theme bikes, sports-toy sets, trampoline, beach sets, swimming pools
- Building and construction toys
- Craft toys, creative, DIY, girls fashion
- Plush and interactive plush
- Vehicles, cars, radio controlled
- Youth electronics, music, dj sets, battery operated, meta toys
Dolls, role plays - Poppen, rollenspellen
- Toddler, preschool toys, stationary, up to 4 years reading books
- STEAM, for school, educational, science, discover. Dishes, kitchen sets.
- Action figures, collections, play sets
- Kidult, or toys aimed at people 18 years and older
- Sustainable toys
The Toys of the Year expert jury chooses one winner in three additional categories for which there is no compensation if they win:
- The most innovative product of 2025
- Newcomer: A company, start-up with operations started after August 1, 2021 on the Dutch market (by this we do not mean toy articles)
- Made in Holland: toys developed and released by a Dutch-speaking company, including Belgium.
Good Toys can be recognized by the Toy of the Year seal of approval.
